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by Martin Leenane

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Tag: Research
  • Analytics
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  • Customers
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  • Ideation
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  • Management
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  • Prototype
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Featured image for “Your Last Wireframe”
03 Jun 25

Your Last Wireframe

There’s a scene that’s playing out in design studios and remote Slack channels across the world right now. A product designer opens a browser tab, types a prompt “a multi-step...
Research
Ideation
Prototype
Research
Featured image for “_Positioning”
15 Jun 24

_Positioning

How to make your product sound like the only option. Our team had a great product, but explaining it was like me trying to describe why I need five different...
Research
Research
Featured image for “Jobs to be Done”
14 Dec 23

Jobs to be Done

Milkshakes & product insight. I’ll never forget the first time I heard about the McDonald’s milkshake mystery....
Research
Research
Featured image for “Finding the Right Problem”
06 Nov 23

Finding the Right Problem

Product strategy for the easily distracted. From my home office I watch a magpie swoop down to collect a bit of aluminium foil. That bird and I have more in...
Research
Research
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