Work
A Product Designer
Driving Strategic Outcomes.
Senior UI/UX Product Designer creating user-centered tools for complex digital and IoT systems.
Professional Profile
Senior Product Designer based in Ireland, with 20 years of experience designing user-centred SaaS, IoT, and embedded products across energy, transport, and compliance sectors. I specialise in simplifying complex systems through elegant interfaces, clear interaction patterns, and design systems that scale.
Systems Thinking Meets Design Craft
I specialise in mapping intricate workflows and transforming them into elegant, usable interfaces. My work spans the full product lifecycle: user research, wireframing, interaction design, UI prototyping, and developer handoff. I create and maintain scalable design systems in Figma and contribute directly to front-end alignment using HTML/CSS.
Collaborative & Outcome-Driven
I’ve led and collaborated with multidisciplinary teams of product, engineering, operations, and stakeholders to launch products that improve efficiency, unlock scale, and drive strategic outcomes. My designs have contributed to €100M+ programme value and delivered field-tested systems used across thousands of sites.
Continuously Evolving Practice
I stay sharp by learning, mentoring, and staying close to the craft. I bring a high standard of design maturity, balancing UX insight, stakeholder goals, and technical constraints to create meaningful and maintainable product experiences.
Assembling an ITS prototype in the lab for a demo to the customer and stakeholders.
Companies I've Had the Privilege to Work With ⤵
My Skillset
Tools & Technology
UI/UX
- Wireframing & Prototyping
- Market & Competitor Analysis
- Product Vision & Roadmapping
Strategic Thinking
- User Research
- Persona Creation & Journey Mapping
- Design Thinking
Communication
& Leadership
- Cross-Functional Collaboration
- Storytelling & Evangelism
- Clear Documentation