How to make your product sound like the only option. Our team had a great product, but explaining it was like me trying to describe why I need five different...

Done is better than perfect. You know that excruciating moment when your brilliant new product is almost ready to ship, but your team keeps finding “just one more thing” to...

Before you waste half a year. There’s a moment in every product journey when the team stands around, squinting at a wireframe, and someone mutters, “Should we just build it?”...

How to tell if your product is actually good. I’ve spent enough time staring at analytics dashboards to know that numbers can lie better than I can after four pints...

Milkshakes & product insight. I’ll never forget the first time I heard about the McDonald’s milkshake mystery....

Product strategy for the easily distracted. From my home office I watch a magpie swoop down to collect a bit of aluminium foil. That bird and I have more in...

I was so proud the first time I presented wireframes to our design team. I’d spent hours crafting boxes and arrows with pixel-perfect precision. Then, the gentle questions started to...

It’s Monday morning, and you’re on your third cup of tea. Someone in the company chat asks, “Who’s the PM on this?” You pause. Is it you? Is it them?...

Three balls in the air. One left hand. One right hand. And a prayer that physics suddenly decides to become more forgiving. Welcome to product management, where we’re all just...