The subtle art of guiding users from A–B. From my home office I watch a magpie swoop down to collect a bit of aluminum foil. That bird and I have...

The eternal temptation: “Let’s just build for everyone. In the early days of a product, when the coffee is strong and the optimism is stronger, someone always says it: “Our...

Keeping users happy (or at least quiet). That moment when your product finally launches is magical. The champagne pops, congratulations flow, and everyone basks in the collective achievement....

The fine print that saves your bacon. User behaviour is unpredictable, rigid criteria can be counterproductive. In these cases, we learned to embrace process-oriented criteria....

Less epic, more useful. The sacred art of crafting user stories that actually get built instead of collecting digital dust in your backlog isn’t rocket science, but it might as...

Turning chaos into roadmaps. Fifteen tickets, thirty features, and a deadline that was already giving me night sweats. I stared blankly at the chaos before us. “I think we need...

A love story (sort of). Last Tuesday, I found myself staring at a Figma comment that read, “Would be good to explore some more ideas.” Translation: “You’re not there yet.”...

Diplomacy, drama & deliverables. The joys of working with engineering, design, sales, and the occasional legal landmine....

The mess you’ll regret later. I’ve got a confession that might sound familiar to product folks. Last quarter, our team shipped a sleek new feature that, if I’m being honest,...