# Martin Leenane > Staff UX Product Designer ## Posts - [Your Last Wireframe](https://leenane.pro/2025/06/ai/your-last-wireframe/): There's a scene that's playing out in design studios and remote Slack channels across the world right now. A product designer opens a browser tab, types a prompt "a multi-step onboarding flow, clean, minimal, mobile-first" and watches a working, clickable prototype appear in under two minutes. No Figma frames, component libraries or hours lost to spacing tokens. Just output. - [Design Reviews](https://leenane.pro/2025/05/design/design-reviews/): Surviving the gauntlet. There I was, sweating bullets, my cursor hovering over the "Share Screen" button. Five familiar faces stared back at me through the webcam, all waiting to dissect my last two weeks of work. - [Herding Humans](https://leenane.pro/2025/04/design/herding-humans/): The subtle art of guiding users from A--B. From my home office I watch a magpie swoop down to collect a bit of aluminum foil. That bird and I have more in common than I'd care to admit. We both love shiny things. - [Everyone is Not a Target Market](https://leenane.pro/2025/03/research/everyone-is-not-a-target-market/): The eternal temptation: “Let’s just build for everyone. In the early days of a product, when the coffee is strong and the optimism is stronger, someone always says it: “Our product is for everyone.” - [Customer Success](https://leenane.pro/2025/02/market/customer-success/): Keeping users happy (or at least quiet). That moment when your product finally launches is magical. The champagne pops, congratulations flow, and everyone basks in the collective achievement. - [Acceptance Criteria](https://leenane.pro/2025/01/market/acceptance-criteria/): The fine print that saves your bacon. User behaviour is unpredictable, rigid criteria can be counterproductive. In these cases, we learned to embrace process-oriented criteria. - [Writing Good User Stories](https://leenane.pro/2024/12/process/writing-good-user-stories/): Less epic, more useful. The sacred art of crafting user stories that actually get built instead of collecting digital dust in your backlog isn't rocket science, but it might as well be considering how many teams get it spectacularly wrong. - [User Story Mapping](https://leenane.pro/2024/11/design/user-story-mapping/): Turning chaos into roadmaps. Fifteen tickets, thirty features, and a deadline that was already giving me night sweats. I stared blankly at the chaos before us. "I think we need to... map this." - [The Design Relationship](https://leenane.pro/2024/10/design/the-design-relationship/): A love story (sort of). Last Tuesday, I found myself staring at a Figma comment that read, "Would be good to explore some more ideas." Translation: "You're not there yet." - [Cross+ Functional Teams](https://leenane.pro/2024/09/collaboration/cross-functional-teams/): Diplomacy, drama & deliverables. The joys of working with engineering, design, sales, and the occasional legal landmine. - [Design Debt](https://leenane.pro/2024/08/design/design-debt/): The mess you'll regret later. I've got a confession that might sound familiar to product folks. Last quarter, our team shipped a sleek new feature that, if I'm being honest, we knew had UX issues. - [Technical, Strategic & Oddballs](https://leenane.pro/2024/07/career/technical-strategic-oddballs/): A taxonomy of PM species. From spreadsheet wizards to ex-designers, meet your future colleagues (& rivals). The first time I walked into a cross-functional product meeting, I felt like David Attenborough stumbling upon a bizarre mating ritual. - [_Positioning](https://leenane.pro/2024/06/market/positioning/): How to make your product sound like the only option. Our team had a great product, but explaining it was like me trying to describe why I need five different streaming services. I knew they were different, but I couldn't articulate why. - [Shipping is a Feature](https://leenane.pro/2024/05/process/shipping-is-a-feature/): Done is better than perfect. You know that excruciating moment when your brilliant new product is almost ready to ship, but your team keeps finding "just one more thing" to fix? - [Rapid Prototyping](https://leenane.pro/2024/03/design/rapid-prototyping/): Before you waste half a year. There’s a moment in every product journey when the team stands around, squinting at a wireframe, and someone mutters, “Should we just build it?” - [Metrics that Matter](https://leenane.pro/2024/01/strategy/metrics-that-matter/): How to tell if your product is actually good. I’ve spent enough time staring at analytics dashboards to know that numbers can lie better than I can after four pints on a Tuesday. Sometimes, a product isn’t failing. It’s just that we’re measuring the wrong things. - [Jobs to be Done](https://leenane.pro/2023/12/strategy/jobs-to-be-done/): Milkshakes & product insight. I'll never forget the first time I heard about the McDonald's milkshake mystery. - [Finding the Right Problem](https://leenane.pro/2023/11/strategy/finding-the-right-problem/): Product strategy for the easily distracted. From my home office I watch a magpie swoop down to collect a bit of aluminium foil. That bird and I have more in common than I'd care to admit. We both love shiny things. - [Design is NOT Pretty Pictures](https://leenane.pro/2023/10/design/design-is-not-pretty-pictures/): I was so proud the first time I presented wireframes to our design team. I’d spent hours crafting boxes and arrows with pixel-perfect precision. Then, the gentle questions started to roll in, dismantling my creation like a house of cards. - [Product Vs. Project FIGHT!](https://leenane.pro/2023/09/process/product-vs-project-fight/): It’s Monday morning, and you’re on your third cup of tea. Someone in the company chat asks, “Who’s the PM on this?” You pause. Is it you? Is it them? Is it some shadowy figure in another time zone? - [The Product TRIΔNGLE](https://leenane.pro/2023/08/process/product-triangle/): Three balls in the air. One left hand. One right hand. And a prayer that physics suddenly decides to become more forgiving. Welcome to product management, where we're all just one stakeholder meeting away from a circus performance gone wrong. - [Accidental PM](https://leenane.pro/2023/08/career/accidental-pm/): Dreaming of being a product manager? Product management is a strange role: there’s no formal training, no universally agreed path, and no secret handshake. - [Wanna be a Product Manager?](https://leenane.pro/2023/07/process/wanna-be-a-product-manager/): Product managers are “mini-CEOs”. This is technically true in the way that I am a “mini-Oscar winner” because I once gave a speech at a wedding. - [Navigating the Roadmap](https://leenane.pro/2023/06/process/navigating-the-roadmap/): Last week, our product team gathered in a conference room for the third time in two months to figure out why we weren’t making progress. - [The Roadmap Time Forgot](https://leenane.pro/2023/05/process/the-roadmaps-time-forgot/): It’s the start of Q2, and our roadmap is looking about as fresh as a loaf of batch bread left out in the rain. The team’s still working away, heads down, chipping away at features that, if we’re honest, were probably dreamed up before the last World Cup. - [Zoom's Zombie Apocalypse](https://leenane.pro/2023/04/research/zombie-apocalypse/): Hybrid work isn’t working. Sure, we’ve traded pants for pyjamas and rush hour for coffee hour, but at what cost? ## Pages - [404](https://leenane.pro/404-2/):  Sorry I’ve l🫨st the plot! Recent Posts 15 May 25 Design Reviews 23 Apr 25 Herding Humans - [Project Energy Awareness Platform](https://leenane.pro/projects/energy-awareness-platform/): Energy Awareness & Behavioural Change Improving individual engagement with energy through the personalisation of energy data. Time Frame 6 Months – 2019 The Team Full Stack Engineer Product Designer My Role Product Designer My Contribution User Research Product Design Project Introduction ResourceKraft, a leader in energy management solutions, aimed to address a major challenge: bridging the gap between energy consumption awareness and sustained behavioural change. While previous initiatives improved consumer knowledge about energy conservation, they failed to translate into actionable and lasting energy savings. The Engage Energy Communications Platform sought to tackle this challenge by leveraging personalised insights, behavioural science techniques, ... Read More - [Project Lighting Monitoring App](https://leenane.pro/projects/lighting-monitoring-app/): Energy Monitoring & Device Control Providing the energy heartbeat & savings opportunities for small business. Time Frame 12 Months – 2018 The Team Senior Engineer Full Stack Developers ML/iOS Engineer IoT Developer My Role Senior Product Designer & Product Manager My Contribution User Research Journey Mapping Wireframing & Prototypes Visual Design Design System Project Introduction The client’s customers struggled with inefficient energy consumption and lacked the necessary insights to optimise their utility expenses. Businesses such as restaurants, convenience stores, and retail shops often relied on manual processes for managing plug loads, HVAC, and lighting systems, leading to significant energy waste and ... Read More - [Project Intelligent Transport System](https://leenane.pro/projects/intelligent-transport-system/): Intelligent Transport System Increasing driver safety through simplified traffic management software. Time Frame June 2022 – December 2025 The Team Full Stack Engineer Senior Engineer Hardware Designer IoT Engineer My Role Product Manager & Product Designer My Contribution User Research Journey Mapping Prototyping Design Systems Project Introduction Create a Motorway Operations Control Centre Software that can identify incidents and enable operators to respond quickly. The system must immediately update the operator on incident changes and provide simple options for updating road signage. The Challenges Ease of Use: Develop an intuitive transport system requiring minimal training. Notification Updates: Keep motorway operators continuously ... Read More - [Project Switch-to-Circuit Auditing](https://leenane.pro/projects/switch-to-circuit-audit/): Switch-to-Circuit Field Tools A cost-effective electrical metering system, mapping electrical circuits to room lighting switches under a pay-as-you-save model. Time Frame 9 Months – 2019 The Team Senior Engineer Full Stack Developers ML Engineer IoT Developer My Role Senior Product Designer My Contribution User Research Journey Mapping Prototyping Design System Project Introduction The Switch-to-Circuit lighting logger project was developed to enhance the efficiency and accuracy of commercial lighting installations. Traditionally, the installation process required an electrician, was time-consuming, and was prone to errors in measuring baseloads and loads. The lack of a streamlined digital workflow made the process inefficient, leading to ... Read More - [Project Direct Install Auditing Platform](https://leenane.pro/projects/direct-install-platform/): Direct Install Auditing Platform A suite apps for a lighting & HVAC retrofit business. Enabling digital transformation from audit to installation. Time Frame 2020 – 2022 The Team Executive VP of Technology Chief Architect Full Stack Developers Energy Advisor My Role Product Designer My Contribution Journey Mapping Wireframing Prototypes Design Systems Project Introduction The customer audited energy efficiency programs on fragmented tools, with pen-and-paper audits and inefficient workflows. Auditors, contractors, and utilities lacked a unified system to manage the complete lifecycle of an energy efficiency project. Breaking down the business model with the SVP of Technology. I scheduled a 2 day ... Read More - [Home](https://leenane.pro/): I’m Martin Leenane, Staff UX Product Designer crafting user-centered digital solutions for complex systems. I collaborate with cross-functional teams, shaping strategy & user experience. Embedded with Product Management & Engineering, I research, prototype & test products from concept to launch, balancing technical constraints, user requirements & business goals. READ MY PROFILE Recent Projects I lead multidisciplinary technology teams – planning, ideating, prototyping & testing smart sustainable energy solutions. 1 | Auditor Tools Direct Install Audit Platform A suite apps for a lighting retrofit business targeted features & workflow. VIEW THE PROJECT 2 | ENERGY MONITORING Lighting Monitoring App A mobile app ... Read More - [Projects](https://leenane.pro/projects/): Recent Projects I lead multidisciplinary technology teams – planning, ideating, prototyping & testing smart sustainable energy solutions. 1 | Auditor Tools Direct Install Audit Platform A suite of apps for a lighting & HVAC retrofit business. Enabling digital transformation from audit to installation. VIEW THE PROJECT 2 | Electrical Installation Switch-to-Circuit Field Tool A cost-effective electrical metering system, mapping electrical circuits to room lighting switches. VIEW THE PROJECT 3 | Motorway Operation Controls Intelligent Transport System Increasing driver safety through simplified traffic management software. VIEW THE PROJECT 4 | Energy Monitoring Lighting Monitoring App Providing the energy heartbeat & savings opportunities ... Read More - [Profile](https://leenane.pro/profile/): A Product Designer Driving Strategic Outcomes. Staff UI/UX Product Designer creating user-centered tools for complex digital and IoT systems. Professional Profile Staff Product Designer based in Ireland, with 20 years of experience designing user-centred SaaS, IoT, and embedded products across energy, transport, and compliance sectors. I specialise in simplifying complex systems through elegant interfaces, clear interaction patterns, and design systems that scale. Systems Thinking Meets Design Craft I specialise in mapping intricate workflows and transforming them into elegant, usable interfaces. My work spans the full product lifecycle: user research, wireframing, interaction design, UI prototyping, and developer handoff. I create and maintain ... Read More - [Posts](https://leenane.pro/posts/) ## Optional - [Agent (MCP protocol)](websites-agents.hostinger.com/leenane.pro/mcp) [comment]: # (Generated by Hostinger Tools Plugin)