Category: Market

Keeping users happy (or at least quiet). That moment when your product finally launches is magical. The champagne pops, congratulations flow, and everyone basks in the collective achievement....

The fine print that saves your bacon. User behaviour is unpredictable, rigid criteria can be counterproductive. In these cases, we learned to embrace process-oriented criteria....

How to make your product sound like the only option. Our team had a great product, but explaining it was like me trying to describe why I need five different...